MEDIA KITS: What they are & why you need one!

Hey guys! So a while back I began creating media kits for my friends in exchange for them to share them on their stories! I got such great feedback that I decided I should share with you all why they are so important and how we can work together on creating your custom media kit!

So for those of you who don’t know what a media kit is, it is basically a visually appealing layout of who you are, what you create, who your demographic is, and who you have worked with in the past. All media kits vary on depth of information, but I always go by the phrase I learned in school – K.I.S.S (Keep it simple stupid). When approaching a brand, it is important to not flood them with information they do not necessarily need to know. Chances are they are only going to look over your media kit for a few seconds, so what you share you’ll want to be worth it!

First things first – Who are you? Not only should your Instagram handle be clearly displayed, but your actual name as well! Companies don’t want to call you “@thesweetshopaholic” or “@raisingmylittles” or…even…”@itsjustjulz“…I KNOW, SHOCKING! But it’s true, they want to know your name and be able to easily identify you.

Second – Your Reach and Demo… Here’s where numbers come in. One of the biggest pieces of info a company wants to know is how many people will see/ engage with your posts about their products, so making sure your follower count, along with your engagement rate are front in center is crucial.

Next comes you – In a few sentences, tell this company your 5w’s. (Anyone remember what that stands for?)

  1. Who- Who are you. Share your name, where you are from, your occupation if you want!
  2. What- What are you bringing to the table and how does this stand out from the rest?
  3. When- What type of time frame can you offer your posts to be delivered in? Companies using influencers generally expect quick turnover, so make sure you’re not taking too much on.
  4. Where- Where are you located and what is the greatest demographic that you can reach?
  5. Why- (this kind of goes along with what) But, what are you bringing to the table and why is it important that they choose to work with you and not someone else. Why are you their NEXT. SHINING. STAR!!
  6. How- How will you showcase their product in a new and never before seen way? Are you a master of photography and just know how to capture the right angles to showcase a product? Do you have a unique feed that just captures the essence of their campaign? Do you have 6 adorable littles at home that just make the perrrffeccct props to display this product?

Whatever the answers to these questions are…own them. Make them your brand, your mission. It is important to companies, whether they are paying you or just sending you free product, that there is no confusion as to whether or not they should work with you, because the answer is simply YES.

Next you will want to select a few photos, I’d say no more than 8-10, that really showcase your brand. These will be displayed on your media kit as a way to show a company your style and aesthetic.

Finally, past collaborations. You may not have many, that’s OK! But companies want to know that this is not your first rodeo, this will show a business that you have had successful correspondence with other brands and help you gain a bit of clout.

Now comes the creation part. That can be tough. Not everybody knows their way around design platforms and that’s ok! That’s where I can help. Each person that I create a media kit for I work very closely with. I sometimes spend many hours with them helping to determine the perfect color scheme and correct information to display. I know how important it is to you and your business to showcase the best version of you…After all you only get one shot at a first impression! I’ll help you get there…

Sample templates of my media kits! —







Top 8 Target Boots for Fall & Winter

If you ask my fiance’ how many times I am at Target per week the answer is 1-2… If you ask the Target staff how many times I am at Target per week, well……The+limit+does+not+exist.jpg

So I thought I would help you guys out and share my favorite 8 boots from Target for Fall and Winter since I practically live there! These boots are all available via my Links dropped Below! 🙂



Women’s Brielle Riding Boots – Universal Thread™ 

Women’s Sidney Over the Knee Sock Boots – A New Day™


Women’s Lei Sneakers Fashion Boots – Universal Thread™

Women’s Dawn Fashion Sneakers Boots – Universal Thread™


Women’s Ellie Chelsea Boots – A New Day™

Women’s Liddie Microsuede Slouch Booties – Universal Thread™


Women’s Ellysia Wide Width Short Functional Winter Boots

Women’s Lilliana Faux Fur Lace Up Boots – Universal Thread™

I hope this was helpful to y’all! Comment on your favorites out of this bunch!

Snapfish – Photo Keepsakes

So if you haven’t heard, Gaeton and I are getting married!! I’m just kidding, I know you all know we are getting married because I never. stop. talking about it. But I don’t care!!! It’s so freaking exciting!

As we all know though, weddings are not easy to plan, and I am a terrible planner to begin with so I knew from the get go I would need to make a plan to stay organized! Some people like to plan their schedules on their phone calendars or other organizing apps, but for me, I’m old school; give me a pen and a piece of paper and a little box to draw next to a bullet to check off. Isn’t there a certain satisfaction with checking off a tiny little box when a task is complete? Maybe thats just me…

When I got to the planning, I wanted something that was cute, compact, and I wasn’t going to fold into a tiny little square and lose in a minute. That’s why I chose Snapfish for my new planner! Not only is the quality amazing, and the prices super affordable, but I was able to customize it to exactly what I needed! From material all the way to the front and back detail, it was all up to me!

Not only did my new wedding planner come out AMAZING, but it will make for an awesome keepsake for me and my (future) husband to look and laugh at years from now. Snapfish makes it super easy to import photos from Facebook, Instagram, and Google Photos and creates budget-friendly gifts and décor that look fantastic! Check out some of the other great products you can customize and create!

Check out my new soft-cover journal below! Let the wedding planning begin! unnamed-2unnamed-1

Once you go blonde… Styled by Emma – @emmaisastylist

Today I got my hair colored and styled by Emma (@Emmaisastylist) and I cannot say enough good things about her. Not only is she EXTREMELY talented, but she is such an awesome person to hang out with as well! Getting your hair done by Emma is like catching up with an old friend you haven’t seen in a while. Never awkward or uncomfortable, but rather as if you were picking up a conversation you had left off a while back. And let’s be real, some of us spend hours with our stylists, this is important people!!

When getting your hair done by a new stylist, most of the time you are sitting back watching them throw all sorts of crazy stuff on your hair without any real knowledge of what they’re doing (At least I don’t). In my experience, you are mostly just sitting there with your fingers crossed and holding onto faith that they know what they’re doing! Most of the time you’ll end up fine, but sometimes you don’t, and that – well, sucks. When it came to getting my hair done by Emma, she made sure that I was aware and educated on each step in the process. Not only did this help educate me on different aspects of hair coloring, but it also gave me a sense of security that not only was she knowledgeable, but she was also considerate and empathetic to the anxiety that some people (like myself) feel while getting their hair done.

Emma is local to the Philly area and currently works out of a Salon called Studio by Blush Salon where she specializes in dimensional coloring. She is currently accepting new clients but with her skills I am sure she will book up fast! Give her a follow on Instagram and set up your appointment today! You will certainly not regret going to Emma.

I could go on and on about how great I think my hair looks, but that feels a bit conceited… So I will let the photos speak for themselves. 😉

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Meet Emma! @Emmaisastylist


Fall Looks 2018

I’m a casual girl, and casual girls like affordable prices. I make sure all outfits are reasonably priced, but if you’re looking to splurge, I’ll link some #fancy options as well. 😉

Stay up to date on my fall looks via the links below!


Abercrombie and Fitch Half Zip Sherpa Pull-Over. – $64 ON SALE FOR $26

This sherpa available in 4 colors and the perfect addition to any fall outfit. Now that temps are dropping its the perfect layering piece over a nice long sleeve with leggings or jeans and a cute pair of booties! $64 but today (10/18) it is on sale for $26 — HOLLA!


Women’s Lei Sneakers Fashion Boots – Universal Thread™  – $37.99

Available in Chestnut, Sand, and Black!

Besides the fact that these boots are twice as comfortable as Uggs at a fraction of the price, they also have a regular sole so the days of warn out wool bottoms are over! This perfect fall/winter bootie come in at $37.99. Get em before they’re gone!


OH MA GOSH YASSSS! The white sherpa that dreams are made of!!! AND from good ol Old Navy! I wore this out to Target (cause where else do I go) and the barista at Starbucks (basic I know) and like 3 other patrons immediately asked me where its from! Something about the oversized strings make it so freakin cute!


2. ^ Fancy Dup -> Stradivarius Camel Tailored Coat – Tan – $95.00

Ever need to just look a little more presentable rather than comfy-cute? Yea, I know… the worst. But not when it’s this cute! I’ve linked all the super versatile and affordable pieces to this cute #ootd!


 Top: Out From Under Jojo Oversized Thermal Button-Front Top – $44.00         Bottoms: ASOS DESIGN Ridley High Waist Skinny Jeans in Harry Lightwash – $31.50

This thermal is the thermal to END ALL THERMALS. There is nothing like it and there never will be. I have it in approximately 12 colors and I’ve even gone back to get duplicates of colors because I never want them to get old or worn out. The limit to this JoJo thermal….does not exist.


2. ^ Fancy Dup -> Sam Edelman Laurna Mule – $83.96

Back at it again with the white mules! The classic shoe to dress up any outfit, even ripped skinnies 😉 ❤ To be honest I have had this pair of ripped jeans for a while, but I’ve linked some others!1-2

Perfect for those early fall days when its still pretty warm but you don’t need anything more than a t-shirt, plus who doesn’t love a little CK…


J.Crew Factory Suede Shearling Slippers – $23.00 SALE ALERT ITEM – Constantly going on sale for $18

If I am home you can catch me in these slippers. Perfect for in the home or running out to grab them packages you’ve been waiting on! They are my favorites (over my Ugg ones too). 1-5

1. Lucky Brand Striped Artisan Popover Top (Pink Multi) Women’s Long Sleeve Pullover – $54.50

2. Lucky Brand Lolita Skinny Jeans – $79.50

3. Women’s Wenda Cut Out Booties – Universal Thread Cognac – $32.99

4. ^ Fancy Dups -> Free People Royale Flat (Brown) Women’s Flat Shoes$198.00

The perfect fall look for a nice day out in the city, or dress it up with some heals for date night! ;*